If there are any similarities with any major brands, they are purely (in)coincidental. My fellow youth friends, have you ever felt confused on deciding the things that you really want and the things that you really need? Well, it might be one of the early symptoms proving that you are diagnosed with what I call as a consyouthmerism. As a part of the Generation Y, especially the twentysomethings youth, we are prone to be plunged into the economically constructed culture of consumerism. An article in Buzzfeed written by Gayatri Jayaraman highlighted the unnerving trend of the 'Urban Poor': "...the metro-dwelling twentysomethings who've internalised the pressures surrounding them, and spend a majority of their salaries on keeping up the lifestyles and appearances that they believe are essential to earning those salaries." Deriving from Gayatri's discourse, we can see that the root causes for the emerging trend of Urban Poor is our existin
"To strive, to seek, to find, and not to yield."